Competing on American Soil Exploring U.S. Student Recruitment for APAIE Universities

Abstract

American students are increasingly mobile & global. Many are now looking abroad to find right-fit higher education options, not just for a semester or year study abroad experience, but for the full undergraduate degree. Though the trend is encouraging, in reality how can universities located in Asia effectively identify, recruit, and attract qualified U.S.-based students (and on a tight budget)? This interactive session will offer data-based strategies and practical approaches for presenting the benefits of your global higher ed institution effectively to U.S. school communities (students, parents, and counselors).